Use your cNPS (Candidate Net Promoter Score) to measure the percentage of all candidates who are promoters for your brand.

 The question asked to candidates who leave feedback via Trustcruit is as follows: Based on your experience this far, how likely is it that you would recommend "company name" to a friend or colleague?

The score ranges from 0-10, where 0 = not likely and 10 = very likely. 

What do the different scores mean according to the cNPS method?

Score 9-10 Promoters (Loyal candidates who would recommend you to others)

Score 7-8 Passives(Candidates who are susceptive to competitive offerings)

Score 0-6 Detractors(Candidates that are not particularly satisfied by your products or services)

We ask different follow-up questions based on how candidates rate

Score 9-10 (the loyal enthusiasts who would recommend your company to others) What do you think has been your best experience with us?

Score 7-8 (the satisfied, but not enthusiastic) what would make you give us a top recommendation?

Score 0-6 (those who are dissatisfied) What can we do to improve your experience?

How do we calculate your company's cNPS score?

At Trustcruit we systematically measure your cNPS results and you can see variations over time. We always report our cNPS average based on all our customers who measure the candidate experience via Trustcruit directly in the dashboard.

Your cNPS is generated by adding up the percentage for everyone who has provided a rating of 9 & 10 minus (-) total for the percentage that provided a rating of 0-6.


75% of all candidates have submitted a rating of 9-10

25% of all candidates have submitted a rating of 0-6

Your CNPS score is 75 - 25 = +50

Our vision is to give our customers the best tool for converting candidates to promoters by systematically measuring the candidate experience.

Also, read our texts written by one of our founders Simon Werner-Zankl:

- What is Candidate Net Promoter Score (CNPS)?

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